How to Use AI to Improve SEO

Use AI to Understand Search Intent

Throwing keywords onto a page doesn’t work like it used to. Today, ranking depends more on how well your content matches the user’s intent. AI tools can analyze your topic and generate a breakdown of what people are actually looking for when they type a certain phrase into Google. This is incredibly valuable when doing local SEO. Search intent varies from city to city. AI can be prompted to analyze tone, urgency, or service expectations based on location-specific inputs. Once you understand intent, you can map content types accordingly. AI tools can help narrow the focus, but it takes a skilled strategist to translate that data into content that converts. Understanding what people are searching for is one part of the equation. Knowing how to meet that need with relevant, trustworthy content is something only a human can do.

Let AI Speed Up Competitive Research

By feeding an AI tool a few top-ranking URLs, you can ask it to summarize patterns like common headlines, word count, keyword usage, tone, internal links, schema markup, and on-page formatting. AI can summarize the structure of your competitor’s content in seconds and identify what they’re doing differently from you. You don’t want to copy them. Instead, use the insights to find what they missed. Maybe their content lacks location-specific context, or they’re thin on value. You can use the gap to create stronger, more helpful content that’s worth ranking. When working on Google Business Profile optimization, AI can help audit competitor profiles. It can also analyze the kind of language used in reviews, what services are most highlighted, and how FAQs are written. These insights can work as a starting point, but every decision should be backed by context, clear goals, and local market knowledge. Tools can reveal what’s working. It still takes experience to decide what’s worth doing and what isn’t.

Build Scalable Content Strategies

AI can help organize ideas and surface content opportunities, but it can’t create a long-term strategy. When managing multiple locations, service categories, or blog campaigns, it’s easy to lose track of the bigger picture. AI tools can help generate supporting topics or propose internal linking opportunities. But none of that replaces the editorial decisions that make content effective. Strategists determine what gets prioritized, how tone is handled across pages, and how a brand comes across to potential customers. AI might reduce repetitive work, like drafting meta descriptions or comparing word counts, but the final result should always be reviewed and refined by a real person. The goal is to scale quality with consistency. 

Improve Google Business Profile Posts and Responses

Google Business Profiles are essential for local SEO, but they’re routinely underutilized by most companies. AI can streamline parts of the process by generating ideas for seasonal posts, highlighting upcoming promotions, or drafting FAQs based on inquiries from real customers. Keeping your business profile active sends a clear trust signal to Google and your customers. With the help of AI, your activity can stay consistent, accurate, and aligned with your larger goals.

Do You Need Help with SEO and Google Business Profile Optimization?

AI can assist with analysis and drafting, but the strategy, tone, accuracy, and adaptability come from a team with real-world experience. Your business needs more than plug-and-play templates. AI might help you move faster, but it won’t tell you what direction to go. At iBoost Web, we help businesses grow online through strategic campaigns.  If you’re ready to take your SEO strategy seriously and want support, we’d love to help. Reach out today to get started.